In my audit of SHEIN’s social media accounts, I ended it with suggestions for the fashion brand to do better on social media. While there were some areas they weren’t so strong in, I do believe they’s also crushing it at the same time. Not one brand is going to have the best social media presence, but for the most part, there are always going to be some aspects in which they’re crushing the social media game.
I’ve outlined 4 of SHEIN’s strong-suits on social media, all based upon what I’ve noticed from my audit and from information gathered from SEMRush.
1. Posting on several social media platforms
SHEIN’s main social media accounts are Facebook, Twitter and Instagram. Based on the findings from my social media audit of SHEIN, while they may not post as often on some platforms as they should, they still have consistent content across the board. Not only that, but the posts they post to Twitter, Facebook and Instagram, on any given day, are all different posts. SHEIN will post looks from their site, or repost customer posts, but they’re always different posts for each platform.
2. Knowing/growing their audience
SHEIN maintains the same tone across all of their social media accounts. As their clothing brand features the latest trends amongst young adult women, their tone online perfectly aligns for the image they SHEIN is trying to convey. They’re trendy and fun. Quite often on Twitter and Facebook, especially, they’ll repost memes to appeal to their younger (millennials & gen z) demographic.
Thanks to my pals at SEMrush I’ve also been able to track their social media accounts (except for Instagram – blast business profile!) However, over the past 30 days, SHEIN’s Twitter and Facebook accounts have seen large follower increases. Twitter gained 136.2k followers, and Facebook gained 15.8m likes.
3. Actively engaging with their audience
Not only is a great deal of their content reposts from customers, they are also consistent with answering comments on almost all of their posts on social media. While it isn’t easy to reply to hundreds or thousands of comments in a single day, SHEIN seems to do the absolute best they can. Since SHEIN is an international company, they get a lot of comments from customers in other languages, and also always ensure to respond in the commenters’ native language, which I just find to be really cool!
4. Emojis 😍 (AND #Hashtags!)
Social media is all about emojis … and hashtags. They’re almost like, the language of the 21st century, you can communicate perfectly with them! In every single post, across all three platforms, SHEIN includes emojis and hashtags. Many of their replies to follower comments will even have emojis in them. This is rather important, although it seems silly. Seeing that a brand is up on social media trends such as using emojis and hashtags shows dedication to staying in trend, portrays their voice and appeals to their demographic. While it doesn’t seem like a big deal to use a simple heart emoji or a #SHEIN, it just fits the tone on social media in general, which is just all-around good practice.
Social Media Sarah 